Morgan Milardo, the managing director of the Berklee Popular Music Institute, which focuses on the touring industry, told Insider that the influence of concertgoers perusing little businesses, like thrift stores, was "just huge. "We are expecting more than 150,000 Swifties to visit our sports and entertainment district for meals, the concerts, and a hotel room." "The beginning of The Eras Tour puts the City of Glendale in the national spotlight again a month after Super Bowl LVII," Weiers said. It's a microcosm of the huge economic power that the estimated $570 million Swift business wields. This time around, fans are enchanted to see the singer, songwriter, and director kick off her first tour since 2018, and local businesses are preparing for an influx of Swifties. You may remember it hosted the Super Bowl last month. The ED is listed on the left-hand side of the page. Now that Swifties have faced hours-long queues, hefty resale prices, and the twists and turns of trying to get tickets to spring's hottest tour, they're ready for it - and to spend their money. The descriptions are then arranged by county and thereunder by township or city. Swift's tour is already record-breaking, selling over 2 million tickets on Ticketmaster alone the first day they were available. Account icon An icon in the shape of a person's head and shoulders.
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